CEO FIFA World Cup Qatar 2022 Nasser Al Khater said that FIFA estimates that the World Cup’s returns could reach $6 billion.
With its successful bid to host the 2022 World Cup, Qatar is likely to turn the economics of major sporting events upside down.
The tournament’s public relations value is a no-brainer. Hundreds of thousands of visiting fans and millions of television viewers will put Qatar in the global spotlight for a whole month. The energy-rich Gulf state will be able to showcase its shiny, state-of-the art infrastructure and facilities. In doing so, Qatar will become the face of an Arab world that projects itself as rich, bold and futuristic.
The CEO of the FIFA World Cup Qatar 2022 confirmed that Qatar’s winning World Cup bid 12 years ago drove the country to develop its infrastructure, particularly sporting facilities. He added that those who visited Qatar before will notice radical changes during the World Cup. He promised that fans will experience an exceptional World Cup experience in Qatar.
He added that moving the match one day early to Sunday instead of Monday was welcomed by the carriers and sponsors as well. He highlighted that the match will be the only one for that day, giving it bigger momentum and high viewership potential.
On precautionary measures during the World Cup, He said that the Ministry of Health has developed a COVID-19 plan regarding entry to Qatar. He expressed his hope that the tournament will be held in a normal atmosphere as the disease enters an endemic phase.
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